BAG BAN DEADLINE: 1 JULY 2018                 TOLL FREE ADVICE: 1800 RETAIL

This week, the NRA launched a large-scale education campaign across QLD to prepare retailers and consumers for the impending ban. The campaign will run until mid-July, with Queensland great, Mal Meninga, coming on-board as the campaign ambassador.

The campaign is designed to reach as many consumers as possible and has already received a large amount of interest, with a selection of the media coverage below.

Broadcast news

Live television cross

  • ABC News Breakfast with Michael Rowland and Virginia Trioli

Radio news

  • ABC Queensland 612 radio news bulletins and ABC Queensland regional news
  • 4BC radio news bulletins, syndicated to sister stations around Queensland
  • Macquarie radio network news bulletins (from separate phone interview), syndicated to stations around Queensland

 

Live radio program interviews

  • Mal Meninga, in-studio interview with 4BC Drive with Ben Davies
  • Mal Meninga, phone interview with 97.3 Breakfast with Bianca, Terry and Bob
  • Dominique Lamb, live program interview with ABC Drive Sunshine Coast

Digital

 

UPDATE:

 


 

Retailers, shopping centres and affected stakeholders are invited to use and share campaign assets.

Contact Ebony at qldbagban@nra.net.au to receive access.